Category Archives: Women in Business

Doe Deere and the Inspiration of Lime Crime

Posted on by

It’s always amazing to see a new company come forward seemingly out of nowhere, and watch the upstart take on the big players through passion, innovation and true business savvy. This is the story behind Lime Crime Cosmetics, a small yet truly innovative cosmetics company that has rocked the industry with its unique approach to online branding and its amazing commitment to out of left field colors and looks.


An Intriguing Startup


Lime Crime was started by Russian emigre Doe Deere. Deere grew up mostly in New York, and the city seems to have fed her knack for creative branding. Before she made her name with Lime Crime, Deere was in a rock band in New York (which she helped promote) and she was also a fashion student and then fashion entrepreneur. All of these experiences helped her in her quest to create a makeup company that has been a bit of a game changer in the industry.


True Internet Savvy


Deere has truly been fearless in her exploration of color and new ways of creating products. Her liquid to matte lip color is certified vegan and animal cruelty free, and it’s become an industry standard. Her amazing use of color, with lipsticks ranging from purple to green, yellow, beige, hot pink and blue, has provoked new trends in the industry as well. Deere has worked closely with chemists to develop these products, and there is no doubt these looks have caught on. The way Lime Crime’s lip colors wear has been ground-breaking as well, and is another reason why customers keep coming back for more.



Staying With Youthful Inspirations


Deere has long been in love with fairy tales and myths, and these passions serve as an undercurrent for the Lime Crime product line. The unicorn is an inspiration for the company’s brand image, and the whimsical beauty of this mythical creature can be seen behind many of Lime Crime’s colors and product ideas. For Deere, the unicorn serves as an inspiration not only because of its whimsy, but also because it is a creature that dares to be different. The unicorn has no choice but to be what it is, and Deere sees this as a symbol of the unique kind of women who choose to wear Lime Crime. For Deere, being who you are, in all your special style, is what it’s all about, and it’s what her company is all about, too.

Category: Women in Business

How Did Lime Crime Become Such A Huge Success?

Are you interested in the cosmetics industry? Have you ever heard of Lime Crime? Lime Crime can generally be thought of as the hot new brand in makeup. It produces some of the best liquid matte lipsticks on the market today. The company has a line of lipsticks, lip gloss, foundations and hair care products. Ingenuity is the key to success and this company personifies this notion the best. Doe Deere, founder of Lime Crime, is a young woman that has an old soul in a sense. She has parlayed her sense of style into a flourishing career in just 10 years. Deere believes that every person has something special about themselves and that each person should follow their heart. This is exactly what she has done as this woman has laid the blueprint to success.


After moving to the United States at the age of 17, Deere quickly joined a band. She has had this strong passion for music ever since a very young age. This band played in and around the New York City metropolitan area, and it has had some success. Deere learned a lot about marketing during this time, but her focused shifted to another past love. Between the years of 1998 and 2012, Deere had moved from Russia, joined a local band and had found love with a band member. Her next step was to attend FIT in New York City. She majored in fashion design at this prestigious school and this would lay the foundation of success that would be coming soon after. Doe Deere started an Ebay fashion/cosmetic line in 2004, but the company didn’t really score big with consumers. After revamping her style, she would reintroduce her new line in 2008.


Lime Crime was now official, and it offered some of the brightest and boldest of colors in makeup. No other brand was doing thing and since that time, no other brand hasn’t truly been able to duplicate the success. She had finally found her niche and the company has been soaring to new heights ever since. Doe Deere is truly an American hero as she has helped people to express themselves in an unapologetic, colorful way. Learn more: