Category Archives: Success in Business

Moving On With Livio Bisterzo

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One of the most rapidly expanding natural snack food companies has intensified its investor backing with funding from actor and environmental activist Leonardo DiCaprio.

Livio Bisterzo, Chief Executive and Co-Founder of HIPPEAS, said DiCaprio joins Strand Equity Partners in making financial support available to the company.

Livio Bisterzo shared in a statement how excited he is to bring in partners who have the same regard and insight as HIPPEAS.

According to Seth Rodsky, co-founder and managing partner of Strand Equity Partners, he looks forward to the future advancement and growth of snacking through the collaboration. The size of the investment was not disclosed.

In addition to setting up the Leonardo DiCaprio Foundation in 1998, academy award winner and activist DiCaprio functions on many environmental boards such as the World Wildlife Fund, the International Fund for Animal Welfare, the National Geographic’s Pristine Seas and more.

Leonardo DiCaprio also recently invested in sustainable seafood brand, Love in the Wild.

Bisterzo, who currently lives in Los Angeles, lived in the UK for several years and attended London’s University of the Arts. He began his entrepreneurial journey with his own events company after graduation. Other businesses include ventures in consumer brands and hospitality.

Livio Bisterzo founded Green Park Holdings in 2015. The company, which develops advanced multichannel food and beverages, launched its first brand HIPPEAS, a year later.

HIPPEAS, the light, crispy, chickpea-based healthy snacks, are certified organic, vegan, gluten-free and kosher. A 1-ounce serving bundles 4 grams of protein and 3 grams of fiber into a low calorie snack.

Flavors include vegan White Cheddar, Sriracha Sunshine, Bohemian Barbecue, Far Out Fajita among others. They are available in 20,000 stores across the United States and the United Kingdom.

The company’s philosophy revolves around “taste good” and “do good.” In keeping with that way of thinking, a portion of every purchase goes to Farm Africa, a charity that helps farmers in rural east Africa.

Research firm Packaged Facts disclosed the sales of chickpea snacks in 2016 increased 150 percent. Market research firm Rogue Thought Consulting had the same opinion and found the numbers for chickpea snacks rose by 153 percent last year.

Follow Livio Bisterzo on Instagram.