Monthly Archives: March 2018

Doe Deere and the Inspiration of Lime Crime

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It’s always amazing to see a new company come forward seemingly out of nowhere, and watch the upstart take on the big players through passion, innovation and true business savvy. This is the story behind Lime Crime Cosmetics, a small yet truly innovative cosmetics company that has rocked the industry with its unique approach to online branding and its amazing commitment to out of left field colors and looks.


An Intriguing Startup


Lime Crime was started by Russian emigre Doe Deere. Deere grew up mostly in New York, and the city seems to have fed her knack for creative branding. Before she made her name with Lime Crime, Deere was in a rock band in New York (which she helped promote) and she was also a fashion student and then fashion entrepreneur. All of these experiences helped her in her quest to create a makeup company that has been a bit of a game changer in the industry.


True Internet Savvy


Deere has truly been fearless in her exploration of color and new ways of creating products. Her liquid to matte lip color is certified vegan and animal cruelty free, and it’s become an industry standard. Her amazing use of color, with lipsticks ranging from purple to green, yellow, beige, hot pink and blue, has provoked new trends in the industry as well. Deere has worked closely with chemists to develop these products, and there is no doubt these looks have caught on. The way Lime Crime’s lip colors wear has been ground-breaking as well, and is another reason why customers keep coming back for more.



Staying With Youthful Inspirations


Deere has long been in love with fairy tales and myths, and these passions serve as an undercurrent for the Lime Crime product line. The unicorn is an inspiration for the company’s brand image, and the whimsical beauty of this mythical creature can be seen behind many of Lime Crime’s colors and product ideas. For Deere, the unicorn serves as an inspiration not only because of its whimsy, but also because it is a creature that dares to be different. The unicorn has no choice but to be what it is, and Deere sees this as a symbol of the unique kind of women who choose to wear Lime Crime. For Deere, being who you are, in all your special style, is what it’s all about, and it’s what her company is all about, too.

Category: Women in Business

The Rise of Roberto Santiago

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The most successful investors in the modern market are unique. These professionals have character traits that are difficult to find in other departments. People in business have to learn how to persevere and acquire the amount of success they have been searching over the years. People who are lazy cannot perform well in this area. There is so much competition in the modern times, and this means that everyone is looking for a way to make ends meet and live a comfortable life. Without the right academic qualifications, it is almost impossible to start a business that will turn out to be successful. The people who are doing well in the modern times are those that took time to go to the best schools so that they could acquire skills in business. Those who ignored their education have only been able to make losses in the tough economic times.


Roberto Santiago is, however, a businessman who has all the characters the newbies in the industry should copy. The businessman has managed to start a very strong business emperor that is admired and at the same time envied by many people living in the country. Acquiring this success in the tight markets does not happen to all the people. However, Santiago has worked with all the dedication he could get so that he could emerge successful. At the moment, the businessman owns several shopping malls. His journey to success started many years ago when he was born in Brazil. His parents were living in Joao Pessoa, and they were ordinary people who did not have much to brag about.


When Roberto Santiago was ready to go to school, his parents were very well prepared, and they enrolled their son in the best schools that are available in Brazil. By the time Santiago was ready for college, the parents knew that their son was a very bright individual who was going to introduce changes in the Brazilian economy. After completing his college education, Roberto couldn’t help but recognize that he had a calling for business. The businessman enrolled for a degree in the subject from a local university, and this marked the start of a very powerful career. In a very short duration, the businessman had graduated from the university, and this is when he started his career in business.


When Roberto Santiago started his first business venture many years ago, he did not know the kind of future that lay ahead. With a lot of dedication, the businessman worked hard and was able to purchase land and start the construction of a shopping mall. The mall is known as Manaira Shopping Mall, and it is known in many parts of the world because of the services it offers its customers.


Category: Business, CEO